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The history of Butlins holiday camps concludes at the Barry Island Butlins, which Sir Billy Butlin owned at that time. This particular site is significant as it was where the Butlins holiday camp concept originated, making it essential to the story of Butlins. I've always felt that this place was destined for Billy Butlin to say, "There you are! That's how it’s done!" Still, this idea is solely my own and nothing official. Butlin's Skegness holds a significant place in history as the first-ever holiday camp, marking the beginning of a remarkable legacy. However, it was Barry Island that served as the inspiration for this concept, stemming from a visit by Billy Butlin that sparked a vision to transform holiday experiences in the UK. This makes Butlins Barry Island to be extremely important in the Butlins story and timeline.
Barry Island, located in South Wales near Cardiff, boasts magnificent views of the Bristol Channel. Staff members have shared stories about instances when Butlin's Minehead could be seen from the coastline. Barry Island is home to a railway station that was situated near the former Butlins Holiday camp, which opened its doors in 1896. There was also a boat service called the Yellow Funnel Line, a paddle steamer, but the train service remained the most popular choice among visitors.
By Sir Billy Butlin
Written by Sir Billy Butlin himself, we can see the most important moment in the Butlins timeline story...
"More recently, however, I had concentrated on accumulating enough capital to launch my holiday camp idea. It had been born in the early Twenties, when, as a young and struggling travelling showman, I had taken a short holiday on Barry Island in South Wales.
I had stayed at a small boarding house. It was my first experience of such places and I was astounded at the way the guests were treated. We had to leave the premises after breakfast and were not encouraged to return until lunchtime. After lunch, we were again made not welcome until dinner in the evening. When the weather was fine the 'routine' became acceptable, but when it rained life became a misery. And it rained incessantly all the time I was on Barry Island. I feel sorry for myself, but I felt even sorrier for the families with young children as they trudged around and bedraggled, or forlornly filled in time in amusement arcades until they could return to their boarding houses.
(skip to further down the page) ... 'I remembered my years in Canada, and the summer camp on the shores of Lake Ontario run by Eaton's, the big Toronto department store, for its employees. I had gone there as a very junior employee and I had greatly enjoyed the swimming, canoeing and fishing. But most of all I recalled the atmosphere: it was happy and friendly, largely due to the fact that everyone paid the same for their holiday and there was no snobbery.
(skip to page 31) ... In the rain on Barry Island, I decided 'One day I'll build a camp like that here in Britain, with the same happy atmosphere. But it will have more indoor facilities to allow for the British weather"
The story of Butlins demonstrates how a defining moment in Canada and the regulations of a specific boarding house in Barry Island merged to create the vision held by Billy Butlin. Being present to see young Billy Butlin contemplate his future would have been a remarkable experience, especially since he was unaware that his vision would blossom into a significant legacy that many staff and customers would cherish for years. As young Billy Butlin ventured into his next project, he began this legacy in Skegness, where his vision became a reality, benefiting many from this idea. Eventually, Sir Billy Butlin would return to the site that finalized his vision.
In 1965, Sir Billy Butlin returned to Barry Island with plans to establish another holiday camp, further expanding his already successful company. He surveyed the area and expressed interest in Nell's Point, inquiring about leasing the land. After receiving the necessary information, Sir Billy Butlin secured a 99-year lease for the headland at Nell's Point, paving the way for his next holiday camp. Construction commenced and continued into 1966, with this new site featuring the only triple-decker accommodation among Butlin's camps at that time. Barry Island was notable for being the smallest camp and the second one in Wales, following the original camp in Pwllheli.
On the 18th of June, 1966, the long-awaited moment finally came when the gates opened for the first time, setting the stage for the Butlins history to unfold at this beautiful location. Barry Island Butlins was crafted in line with Sir Billy Butlin's design ethos and featured a 430-meter chairlift that began operation in 1967. The chalet designs were unique compared to other sites, yet they evoked a similar sense of enjoyment for many patrons at Butlins.
The Rank organization acquired Butlins from Sir Billy Butlin shortly after his retirement, leading to significant changes. Butlin's Barry Island enjoyed considerable success and continued operations until the rebranding of Butlins to "Butlin's Holiday Worlds." Although there were plans for this location to be included in the new vision for Butlins, the owners ultimately decided to close the site for reasons that remain unclear. On December 31, 1986, the Rank organization announced that the future of this site was not aligned with their vision for Butlins.
The history of Butlins may have been closed in the books, but the site itself remained vibrant after its sale to Majestic Holidays. This company reopened the location on May 23, 1987, allowing it to continue sharing its story with many campers and staff. Although there were plans for new investments that included demolishing the old Butlins site and constructing a new layout, the focus shifted to refurbishments, including an upgraded swimming pool. The site continued to employ Redcoats for entertainment until Butlins issued a warning about potential legal action, resulting in a transition to Bluecoats, ensuring that the fun continued at the former Butlins location.
Unfortunately, the positive experiences at this site were coming to a close as customers began voicing concerns regarding the condition of the chalets and buildings. This led to a revision of the terms and conditions for staying at the camp, with refunds now capped at 20% of the total cost. The influx of complaints intensified as the site increasingly resembled a location in need of significant maintenance, prompting a BBC program titled "That Life" to investigate the premises. In January 1989, the program aired its findings, which were unfavourable for Majestic Holidays, describing the situation as "It's Barry Awful" and encouraging campers to send postcards if they planned to visit Barry Island that summer. Shortly thereafter, the show received over 30,000 mixture of letters and postcards praising the camp and its offerings, indicating that the show's assessment was flawed. Subsequently, Rick Wright, the owner of Majestic Holidays, filed a lawsuit against the show for damaging his company's reputation and was awarded £500,000 in compensation.
The camp persisted in entertaining its patrons until a storm in 1996 worsened the existing problems. The council of Vale of Glamorgan informed the owners that necessary repairs were needed, indicating that their entertainment license would not be renewed. By this time, Majestic had transitioned to a trading company called Insurebowls Ltd, which ultimately opted to close the site permanently on November 7, 1996, bringing an end to a significant chapter in the Butlin's legacy.
The camp was closed and demolished in 1997 when the council bought the former Butlins site and transferred ownership to Bovis Homes. Bovis began constructing new homes in 2002 and 2003, with the last two buildings associated with Billy Butlin and the outdoor pool being removed in 2005. A blue plaque now stands in the Seafront Garden to remember Sir Billy Butlin and the former Butlins site.