There was to be a new camp to be added to the family and the location is Bognor Regis. A lovely town in the south of England, Sir Billy Butlin knew what he wanted and how. The story of this camp is one of determination and accepting the challenge that was given to him. As he travelled to Bognor Regis, he applied to build his next camp in a location he could vision his legacy. As the plans were submitted, he would receive a negative response as the permission was denied.

Smiling, Billy Butlin walked off and did not allow this situation to affect him. Getting his name in Bognor Regis was going to happen one way or another as he started to open shops in the town. One famous location currently has a blue plaque installed to remember the Recreation Centre. With his shops and arcades in Bognor Regis, Sir Billy Butlin would continue to maintain his current locations to the level he is happy with.

As time started to go by, Billy Butlin was approached about his locations and interest to purchase them to redevelop the area. This was the moment that Sir Billy Butlin was waiting for as an agreement was made for a brand new camp to built-in Bognor Regis. However, the deal had a catch, which remains to this very date (as of 2021). The land that the camp was built on would not be owned by Butlins but rented. The council in Bognor Regis owns the land and Butlins would lease it, which was recently renewed for 100 years not so long ago.

In the late 1980s. Butlins Bognor Regis was one of five camps to remain open as the new era of Butlin's had started. Rank changed the name from Butlin's into Butlin's Holiday Worlds, with the Bognor Regis camp being renamed Southcoast World. The camp was a huge success as the memories continue to be created.

In 1999, Rank had made a bold move as the Butlins name had lost its hotel division and was now reduced to three remaining camps, now known as resorts. Butlin's Family Entertainment Resort had started and a new era began with the pavilion being installed. In 2001, the Rank holiday division was sold to Bourne, which included Butlin's, Haven and Warner's. Three hotels were re-introduced back to the Butlin's name and all of them were built on Bognor Regis resort, which is there today (as of 2021).