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Littlehampton Butlin's

In 1932, Billy Butlin arrived down the south coast of England at a lovely location known as Littlehampton. As he viewed the area and enjoyed everything that Littlehampton offered, he decided it would be the next place for his new amusement park. As Billy continued to look around, he would find an interesting area that was known as the old east bank fort and windmill. The old east bank fort and windmill was next to Oyster Pond, which had been there since 1798 and converted in 1895 as a boating pond. 

*This postcard is not owned by me and is from the website, West Sussex past. Click on these words to visit their site and view more details about this important photo.

As the building started, Billy would continue to keep a close eye on his other amusement parks and how this one was being constructed.  Walking away from the park, he would turn to see how it was coming along and the location had that Butlin's magic feeling. From a distance, he would be proud and very happy to see that his Wild Mouse ride could be seen and that the magic had started.  

*This postcard is not owned by me and is from the website, West Sussex past. Click on these words to visit their site and view more details about this important photo.

West Sussex County Council Collection

These images are from the West Sussex County Council website, which can be found by clicking on these words. Please visit their site to see the wonderful collection they have showing so much more than shown here. These photos can be removed at any time at the request of the owner, which I will of course do if asked. Please note that I do NOT own these photos and that a direct link to the requested owner is under each photo.  These photos are being used as a means of history education of an important location attached to a company that I love dearly and in respect of man that is highly respected on here, Sir Billy Butlin.
Littlehampton Butlins
Date: 1935

*This postcard is not owned by me and is from the website, West Sussex past. Click on these words to visit their site and view more details about this important photo.

Littlehampton Butlin's
Date: 1950

*This postcard is not owned by me and is from the website, West Sussex past. Click on these words to visit their site and view more details about this important photo.

Littlehampton Butlins
Date: 1955

*This postcard is not owned by me and is from the website, West Sussex past. Click on these words to visit their site and view more details about this important photo.

Mark's Collection

These postcards are from my collection
Littlehampton Butlin's
Date: 1927   Publisher: Photochrome
Reference: 42747
Littlehampton Butlin's
Date: Never Used   Publisher: Unknown
Reference: 66
Littlehampton Butlins
Date: 1957    Publisher: Unknown
Reference: 31
Littlehampton Butlin's
Date: Never Used   Publisher: Unknown
Reference: Not Found
Littlehampton Butlin's
Date: 1957   Publisher: Unknown
Reference: 64
Littlehampton Butlin's
Date: Never Used   Publisher: N.P.O Ltd
Reference:  A1018 - 32974C
Littlehampton Butlin's
Date: Never Used   Publisher: Excel Series
Reference:  16B
Littlehampton

The story of Butlin's Littlehampton amusement park, like the camps, had to pause as the park was used for supporting the war from 1941 to 1945. The location was used for storage and a place where troops could meet before they went overseas. When the war had come to an end, Billy Butlin had taken back the park and it continued to offer its services to all those who wish to create the Butlin's magic. 

Smarts Amusement Park

Logo: This is NOT owned by me and is copyrighted to the respected owners. It can be removed at any time. It is used as a means of historic education about this location and its relation to the Butlin's timeline.

Smarts Amusement Park 

The story of Butlin's Littlehampton amusement park had come to an end in 1977 as the gates would change the name to Smart's Amusement Park. The Rank organisation (the owners of Butlin's during this year) had concluded that this amusement park no longer fit their plans. The new owners had a large investment plan in place as they worked hard to continue to help create memories for so many visitors. This included making the park more family-oriented and having more rides. The magic of the location continued as many would arrive to see the new areas and all that the park offered. 

Harbour Park

Logo: This is NOT owned by me and is copyrighted to the respected owners. It can be removed at any time. It is used as a means of historic education about this location and its relation to the Butlin's timeline.

Harbour Park

The success of the park continued as in 1994, it was given another investment as they removed the rollercoasters and a long-term plan had started. Renamed to the current name, Harbour Park, the long-term investment had been completed in the year 2000, ready for the new millennium and to continue the  Smart Family values, which are family fun that is friendly and entertaining. 

The smart family continued to show a great deal of passion towards the park as, in 2007, another £750000 was invested to keep the park updated. A new log flume as added with a  6.5-meter drop with other areas given an update. 

You can visit their website by clicking on these words. 

PLEASE NOTE: The Smart Family, Butlin's or Harbour park have NOT approached me to do this page. They have not asked me to advertise them nor have they asked me to tell the story of their location.  I have added their story to this former Butlins park page as they continue to keep this location going today and their involvement is an important one. A link has been added to their website with respect to say thank you for the continued story of this location. Their story can be removed from this site at any stage and all logos shown are copyrighted to them. 

Postcard and Google Maps 

On the left-hand side is the West Sussex Past postcard showing the location before it became an amusement park and on the right-hand side is the Google Maps screenshot from 2022

Littlehampton Rollercoaster 1990 video

Uploader: Caspersdaddy

Uploaders Description

Some vintage video footage of the Littlehampton rollercoaster that was part of Smarts Amusements, which has long since gone!

This footage was shot in July 1990.

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Who and What is Butlin's Memorabilia Website

Mark Banks owns and created this website to show his collection of Butlin's memorabilia items. It was created during my spare time at work and is a hobby of mine and has since grown into a site that offers a chance for others to smile. This website is NOT the official website for Butlin's and is NOT the official archive of Butlin's at any stage. The website has expanded to show stories, with permission from that person, of a moment in Butlin's from people who are either a customer or former staff. This website is in loving memory of all that had come to this amazing company and to Sir William Butlin, the founder.  This website also has information about research regarding Butlin's history with information obtained from the research I made, which is not official. 

Butlins Memorabilia extra areas

This website is made and maintained by me, Mark Banks, as a fan site to celebrate the amazing Butlins name as it has such a large meaning to me.  Below is additional information about the website and answers to questions that you might be thinking of (hopefully I have covered them all, if not, get in touch)

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The Untold Stories of Butlin's

The website has expanded to now include an area called "Untold Stories of Butlin's". These stories have been added to the site by a member of my group who has shared their moment at Butlin's. These stories are not from the official company and are from the person it represent, as shown on the page. The stories shared are from that person's memory and show the magic of Butlin's on how it creates that special moment. 

If you are not official, who is Mark?

Butlin's Memorabilia is NOT the official website for Butlins. This site is also NOT the official website for the archive of Butlin's. The owners of Butlin's, Butlin's company, and Butlins.com have NOT approached me to design this site. They have no involvement with the development of the website or with the information that is shown. I am extremely thankful that they allow me to continue showing you their company's rich history. 

The number one website for Butlins is always, www.butlins.com where you see all the information about booking a break.

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