The story of Butlins AYR commenced during World War Two, involving Billy Butlin and the Ministry. At the start of World War II, Billy Butlin was approached by the Ministry to repurpose his Butlins Skegness, Butlins Clacton, and the partially constructed Butlins Filey camp into training camps for the brave soldiers. Billy Butlin agreed as the camps were being closed down, as Butlin's, with the completion of the construction of Butlin's Filey being financed by the Ministry. With the camps now managed by the ministry, Billy Butlin was requested to help build two new camp sites, one in North Wales - Pwllheli, and another in Scotland - AYR.
Billy Butlin sought to provide as much assistance as possible and entered into an agreement with the Ministry to help build these two camps, with the condition that they would be transferred to Butlin's at the end of the war. He would contribute to the design and supervision of both sites, which were to resemble the traditional Butlins camp sites. Billy would keep working hard to support the Ministry throughout the United Kingdom and even create the 21 Club in Europe. Butlins AYR would open for the first time as HMS Scotia and would operate under this name until 1946, when it would transition to being a Butlins.
A small interesting fact about the name HMS Scotia: Today, there is a unit called HMS Scotia based on the East Coast of Scotland. Their history shows that they adopted this name in 1960 and recruited and trained reservists from across Edinburgh, Fife and East Central Scotland. You can read more about today's HMS Scotia by clicking on these words to view their website (opens a new window)
Following the conclusion of World War II, the camps were handed back to Billy Butlin, who had already begun making repairs. In 1946, the gates reopened for the second time, showcasing the Butlins logo. Butlins AYR emerged as a major success, with many campers and staff creating unforgettable memories and moments. In 1986, Butlins AYR was chosen as one of five camps to transition into the new Butlins Holiday Worlds era, continuing the Butlins legacy. At the start of this new phase, the site was renamed AYR Holiday World. However, this name was changed within two years to its final name, Wonderwest World.
In 1999, the gates opened for the third time, revealing the logo of the sister company, Haven. That year, the Rank organisation, which owned Haven, Warner's, Oasis, and Butlins, transferred both Pwllheli and AYR to the Haven brand. The camp was rebranded as "Craig Tara Holiday Park," with nearly all Butlins-related elements removed. As of August 2025, this Haven park is no longer affiliated with Butlins due to changes in parent company ownership. Butlins is now owned by the Harris Family Trust, while Haven and Warners are under the ownership of Bourne Leisure Ltd. Today, very little of Butlins remains at this location.
Click on this image to load the official website of Haven Craig Tara Holiday Park, formerly known as Butlins AYR. Visit their website to see what is on offer and to see the former Butlins chalets (click for information about this link)