Opened in 1936 and remains today.

In 1936, a great man had a vision and an idea that would change many people's lives. It was in this year that Sir Billy Butlin had walked these grounds and looked to see his vision starting to come to life. The gates opened and the world was introduced to the first Butlins. It was at this very moment that history is recorded as the greatest day in Butlins as the first camp had already started to create new memories.

As the camp started, Billy Butlin noticed his guest was not engaging or having much fun. With quick thinking, he went to an employee of his and said "Norman Bradford, I need to you help entertain our guests with jokes and anything that makes them smile". Norman did what was asked and on that very night, the Butlin spirit was born.

Sir Billy Butlin looked at this and decided it was a great way to add to the break of his guest. The next day, Norman was asked to purchase blazers and present them to him for a uniform. Norman had brought back the colours of the camp, Yellow, Blue, Primrose, and White. However, Billy just knew it was not the one to represent his vision.
"Norman, we are going to with Red blazers" and it was at this very moment that the redcoat was born. The first uniform was made by Billie Ditchfield, who also became one of two of the first female redcoats with Kay Berry being the second.

Skegness also has the graded listed chalet at the rear, a true sight of pure beauty.